{"id":391,"date":"2021-04-30T21:19:18","date_gmt":"2021-05-01T03:19:18","guid":{"rendered":"http:\/\/instantherogames.com\/MMPortfolio\/?p=391"},"modified":"2022-09-28T08:18:33","modified_gmt":"2022-09-28T14:18:33","slug":"cabelas-activations","status":"publish","type":"post","link":"https:\/\/instantherogames.com\/MMPortfolio\/2021\/04\/30\/cabelas-activations\/","title":{"rendered":"Cabela&#8217;s Activations"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"480\" data-attachment-id=\"412\" data-permalink=\"https:\/\/instantherogames.com\/MMPortfolio\/2021\/04\/30\/cabelas-activations\/cabelas_retail_experience_activation_5\/\" data-orig-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?fit=1152%2C720&amp;ssl=1\" data-orig-size=\"1152,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cabela&amp;#8217;s Retail Experience\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Cabela&amp;#8217;s&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?fit=768%2C480&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?resize=768%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-412\" srcset=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?resize=154%2C96&amp;ssl=1 154w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_5.jpg?w=1152&amp;ssl=1 1152w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>The Cabela&#8217;s activations consisted of 3 &#8220;Trail-head&#8221; Kiosks and 3 VR headsets which let the user fish with a professional bass fisherman, experience tents and hunting blinds, hunt for deer and turkey, see local hunting fishing and camping spots, and share outdoor experiences. <br><br>I did software, UI, 360 shoot management, and editing, environment creation, and game AI.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"720\" data-attachment-id=\"413\" data-permalink=\"https:\/\/instantherogames.com\/MMPortfolio\/2021\/04\/30\/cabelas-activations\/cabelas_retail_experience_activation_15\/\" data-orig-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_15.jpg?fit=576%2C720&amp;ssl=1\" data-orig-size=\"576,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cabela&amp;#8217;s Retail Experience\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_15.jpg?fit=576%2C720&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_15.jpg?resize=576%2C720&#038;ssl=1\" alt=\"\" class=\"wp-image-413\" srcset=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_15.jpg?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_15.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_15.jpg?resize=77%2C96&amp;ssl=1 77w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<p>For the fishing experience, we rigged a pro bass fishing boat with 3 360 cameras and a unique 360 microphone. This footage created a series of fishing tutorials that shoppers could watch and feel like they were right there in the boat. <br><br>I scheduled the 360 shoots, logged and edited the footage, created overlays for the 360 videos, and created the UI interface.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" data-attachment-id=\"414\" data-permalink=\"https:\/\/instantherogames.com\/MMPortfolio\/2021\/04\/30\/cabelas-activations\/cabelas_retail_experience_activation_19\/\" data-orig-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?fit=2560%2C1709&amp;ssl=1\" data-orig-size=\"2560,1709\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D750&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1505928836&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Cabela&amp;#8217;s Retail Experience\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?fit=768%2C513&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19.jpg?resize=768%2C513&#038;ssl=1\" alt=\"\" class=\"wp-image-414\" srcset=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?resize=144%2C96&amp;ssl=1 144w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_19-scaled.jpg?w=2304&amp;ssl=1 2304w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>For the camping trail-head, Shoppers are able to see a 360 image of several tents to get a feel for what it&#8217;s like to use them in person. Each tent had info call-outs and additional accessories to highlight features and get a sense of the volume of each tend.<br><br>I scheduled the 360 shoots, logged and edited the footage, created overlays for the 360 callouts, and created the UI interface.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"480\" data-attachment-id=\"415\" data-permalink=\"https:\/\/instantherogames.com\/MMPortfolio\/2021\/04\/30\/cabelas-activations\/cabelas_retail_experience_activation_7\/\" data-orig-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?fit=1152%2C720&amp;ssl=1\" data-orig-size=\"1152,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cabela&amp;#8217;s Retail Experience\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?fit=768%2C480&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?resize=768%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-415\" srcset=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?resize=154%2C96&amp;ssl=1 154w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_7.jpg?w=1152&amp;ssl=1 1152w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>The hunting trail-head let shoppers hunt turkey or deer from inside several of the hunting blinds carried by Cabela&#8217;s. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"480\" data-attachment-id=\"416\" data-permalink=\"https:\/\/instantherogames.com\/MMPortfolio\/2021\/04\/30\/cabelas-activations\/cabelas_retail_experience_activation_8\/\" data-orig-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?fit=1152%2C720&amp;ssl=1\" data-orig-size=\"1152,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cabela&amp;#8217;s Retail Experience\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?fit=768%2C480&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?resize=768%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-416\" srcset=\"https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?resize=154%2C96&amp;ssl=1 154w, https:\/\/i0.wp.com\/instantherogames.com\/MMPortfolio\/wp-content\/uploads\/cabelas_retail_experience_activation_8.jpg?w=1152&amp;ssl=1 1152w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Shoppers also had the opportunity to experience the 360 content in a VR headset. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Cabela&#8217;s activations consisted of 3 &#8220;Trail-head&#8221; Kiosks and 3 VR headsets which let the user fish with a professional bass fisherman, experience tents and hunting blinds, hunt for deer and turkey, see local hunting fishing and camping spots, and share outdoor experiences. I did software, UI, 360 shoot management, and editing, environment creation, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,7,11],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-video","hentry","category-case-studies-and-examples","category-interactive","category-retail-and-advertising","post_format-post-format-video","has-post-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6Y2e3-6j","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/posts\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/comments?post=391"}],"version-history":[{"count":2,"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/posts\/391\/revisions"}],"predecessor-version":[{"id":734,"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/posts\/391\/revisions\/734"}],"wp:attachment":[{"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/categories?post=391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instantherogames.com\/MMPortfolio\/wp-json\/wp\/v2\/tags?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}